What is one core objective of supplier and customer management?

One core objective of supplier and customer management is to promote quality and innovation. This approach focuses on building strong relationships with suppliers and customers that encourage collaboration, transparency, and continuous improvement. When suppliers are engaged in a way that promotes quality, it leads to better products and services, which can enhance customer satisfaction and loyalty.

Furthermore, fostering innovation through these relationships can contribute to competitiveness and efficiency within the market. By actively involving suppliers in the process, companies often gain insights and new ideas that can lead to improved processes, cost savings, and the development of new products that meet changing consumer demands. This strategic focus on quality and innovation ultimately supports the long-term sustainability and growth of an organization.